Show Me and What Will I Remember? Exploring Recall in Response to NWS Tornado Warning Graphics

نویسندگان

چکیده

It is critical that organizations deliver timely, effective communication about potential risks and life-saving information. The National Weather Service (NWS) developed a suite of messages known as “experimental graphic products” to be automatically distributed through their local official Twitter accounts at the onset fast-moving, severe weather events such tornadoes. However, recent research has suggested need carefully constructed for audiences place attention content, remember later act in response content. purpose this study explore what people recall NWS message. We used an online survey instrument, via Qualtrics, investigate participant responses three open-ended questions performed quantitative analysis summarize frequency message features recorded by participants, qualitative identify themes provide deeper description was recalled. found participants encoded hazard type, time sent would expire, types impacts might occur. Graphic design cues elicited they “stood out” participants. When asked importance tell others, respondents described protective action, indicating may have activated prior knowledge threat, it not included Risk, disaster, science communicators can draw guidance communicating during disaster. provides lens researching construction, action events.

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ژورنال

عنوان ژورنال: Journal of applied communications

سال: 2022

ISSN: ['1051-0834', '2476-1362']

DOI: https://doi.org/10.4148/1051-0834.2440